Toy Trends for the Holidays

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Most children love to collect things, and this year toy makers are banking on it.
Taking a cue from last year’s toy hits, many of this year’s holiday offerings are toy sets or figures that kids can collect.

But unlike last year, when Squinkies figures or Cepia’s toy hamster Zhu Zhu pets mostly were collect by girls, this year’s collectible toys are targeting boys.
Among this year’s collectibles are:

  • Hasbro’s Beyblade Metal Fusion, a battling spinning top game for $5.99 to $39.99;
  • Spin Master’s Redakai, a trading card game, for $5.99 to $19.99;
  • Cepia’s DaGeDar collectible rolling balls for $4.99 to $19.99;
  • Lego’s Ninjago construction sets for $3.49 to $119.99.

Jim Silver, an analyst at Time to Play Magazine, which offers an
influential list of hot toys each year, says the wide price range of the collectible toys is important since many families are remaining cautious in their spending because of worries about the
global economy. At the same time, he says, toy makers want to be able to offer more expensive toys to parents who can afford it “Take Ninjago, they have $100 sets, but basic sets start at under $10,” Silver said. “It’s important affordable for all families.”

Will you be buying any of these toys for your kids?