LEGO Letter to Parents from the ’70s

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LEGO in the ’70s had it together. They understood that toys don’t need a gender to appeal to children. Reddit user fryd_ shared this image of a letter that LEGO put in boxes of their toys.

This is what he had to say about his LEGO find:

I came across the pamphlet whilst playing Lego with my niece & nephew at their Grandma’s house and it struck me as particularly modern message for something written 40 years ago. I thought the toy-makers of today could learn a thing or two!

Here is what the LEGO “instructions” have to say:

To Parents:
The urge to create is equally strong in all children. Boys and girls.
It’s the imagination that counts. Not skill. You build whatever comes into your head, the way you want it. A bed or a truck. A dolls house or a spaceship.
A lot of boys like dolls houses. They’re more human than spaceships. A lot of girls prefer spaceships. They’re more exciting than dolls houses.
The most important thing is to put the right material in their hands and let them create whatever appeals to them.

Remember this when you are shopping for Christmas gifts this season.