Moms Launch Gender Busting Clothing Line For Kids

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I have one daughter that loves everything girly, and another who won’t be caught dead in a dress or anything pink.  Do you ever wish there were options for girls who loves trucks, planes and dinosaurs as much as their brother or male friends?

Two moms from the Washington D.C. area decided to do something about it. Rebecca Melsky and Eva St. Clair launched the Princess Awesome clothing line for girls via Kickstarter.

When visiting their website, you will definitely see many dresses, but instead of being frilly and pink, they have themes with trucks, airplanes, the “Pi” symbol, and classical art themes like Van Gogh’s Starry Night and Monet’s “Water Lilies”.

Melsky is a teacher and mother of two, and St. Clair is a mother of four with a background in website management.  They are both excited and passionate about this concept and are determined to see their business succeed.  They wanted to provide a product for girls who stray from conventional “girly” prints, by giving more options.  There hope is that little girls will feel empowered when able to choose clothing items that better suit their personalities.

Apparently moms are pretty excited about the idea as well. Princess Awesome became the highest-funded children’s clothing project on Kickstarter, surpassing its original goal of raising $35,000.  The website has closed because the first batch of handmade dresses are nearly sold out. The hope is to be able to reopen their online store this summer.

Do you think your child would like this clothing line, or are you happy with the selections stores provide?